What the Heck Are You Talking About?

The Exclusive STBB Glossary of Business and Marketing Terms


Ideawhelm / i – DEE -uh – whelm /

It’s good and bad at the same time. It’s when you have so many ideas—many of them, you know are great, revenue generating or audience-building ideas—yet you also know you need to stay focused. See also thought-windfall or mini-curseblessing.

Funnel / FUN – uhl /

A website with “steer factor”; you can “steer” online prospects to the particular places or resources where they quickly understand the value that your business can promise them.

A series of web pages or URLs that you can guide or lead your prospects through.

Another way to think of this is to liken it to the best hired sales support: An ideal sales associate should both repel customers who would be a poor choice for the business, as well as attract and lead perfect prospects to make a purchase.
According to ClickFunnels founder, Russell Brunson, one good funnel can make or break a business.

Hash Tag / HASH – tag /

It’s this thing: #

It looks like the number sign or a tiny tic-tac-toe board.

When added to the front of a word, it immediately makes that word two main things:

  1. “clickable”
  2. Immediate search for all the same hashtaged words

Landing Page / LAND -ing payg /

The single web page that’s engineered for one message for one type of web user.

Example: You see an ad for shoes. You click it. You “land” on a single web page about shoes.

Not shoes and slacks and belts≤ not the home page… just shoes.

MYTY / MIT tee /

Acronym: “Myth You Tell Yourself”

“POLE” Strategy  / POHL /

Acronym: “Plaster Our Logo Everywhere” Strategy

A money-tank strategy that distracts many entrepreneurs when they feel as if people care about their logo in the same way they do about Amazon’s, Apple’s or Nike’s. 

PIRBUWYLO  / Per’ boo WHY low /

Acronym: “Pick it Right Back Up Where Ya Left Off”


Acronym: “Oatmeal Chocolate Covered Raisin Cookies” 

I don’t know if these are a real thing. I just thought of it one night while trying to improvise—adding raisins to a chocolate chip oatmeal cookie.  Just my opinion that a small town hole-in-the-wall coffee shop or bakery needs to give this a shot.  Then send me samples. 

RHS / ARE aych ess /

Acronym: “Rabbit Hole Syndrome”

Similar to “SOS” or “Shiny Object Syndrome,” RHS is an affliction that surfaces when a business owner invests time, money or both into a system, soon discovering that this system is 20 times more difficult or laborious than originally thought.

This isn’t always a bad thing. In some cases, it’s recommended that the RHS-afflicted entrepreneur step back, look at the big picture, remind themselves how far they have come, get a good night’s sleep, then get back into things the next morning.

TBTBP / Ti -bi-TI-bi-pah /

“Too Busy To Be Productive,” An affliction of many entrepreneurs running their businesses wearing 3 or more hats. Can be difficult to overcome considering “life things” often interfering with lofty plans. However, many who suffer from TBTBP can begin see relief through adopting the practice of saying “No” more often and to things that have little-to-nothing to do with their lives or their business’s success.

Yeahbutter /YEEaa-but-ter/ 

Learn more here (coming)

Zip Code Curse / ZIP cohd kurs /

The phenomenon, especially effecting many rural area service providers, where prospects and influencers do not take the business as seriously as the business deserves. 

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